Home lighting products are popular in Jianhu market

Wuzhou International Trade City is a comprehensive market with more than 20 lighting stores, concentrated in the second floor of the market. The brands are concentrated in Philips, Midea, NVC, Jiamei and so on. During the visit of the project team, it was found that many shops did not survive the market reshuffle period, while NVC was not affected and the business was better. Jianhu lighting stores are mainly concentrated in the integrated market, while the lantern brand stores can be said that there is no one, many stores are taking some bulk goods, and then advertising with the lantern brand to attract customers. NVC and Opt can be said to be household names in the construction of lakes. Many people choose home lighting products from NVC and Opp. Many merchants said that home lighting has been growing in Jianhu Lake and occupying the mainstream position of Jianhu Lighting Market. It is the first choice for consumers to purchase lamps. Therefore, every lighting store has a home lighting product. Wuzhou International Trade City is a comprehensive market with more than 20 lighting stores, concentrated in the second floor of the market. The brands are concentrated in Philips, Midea, NVC, Jiamei and so on. During the visit of the project team, it was found that many shops did not survive the market reshuffle period, while NVC was not affected and the business was better. The total area of ​​NVC lighting is nearly 1,000 square meters. Chairman Chen Chao said that the current focus of work is still on engineering projects, and will also do some retail sales of NVC products. Home lighting is loved by consumers, and sales of crystal lamps are also good. Derong Decoration City is also a comprehensive market, close to Wuzhou International Trade City, nearly 20 lighting shops, concentrated on the 2nd floor, the brand gathers Op, Sanxiong Aurora, Haohao, Meimei, Top Pearl, Qunfujia, etc. Generally smaller, Changzhou goods are mostly. Op Lighting is a well-operated lighting store in this market with a total area of ​​more than 500 square meters. General Manager Wang Agui said that the demand for consumers has not actually decreased, but the number of lighting stores has increased, the market share has been divided, and the business is not good. After the market reshuffle, I believe it will be better. However, there is no super store in Jianhu that has hit the market. Therefore, the reshuffle period will continue for a while. There are nearly 10 lighting shops in Guanhua West Road. The brands include A8, Foshan Lighting, Siemens, etc. The lighting store area is not large, and the brand matching is also very chaotic, mostly Changzhou goods. Observing Jianhu Lighting Store is facing a reshuffle period, many stores have been closed, which is the inevitable result of shuffling, but also creates opportunities for lighting dealers who want to become bigger and stronger, as long as they seize the opportunity and face the challenge To cater to the development trend of lighting branding, take advantage of the trend, use brand stores to hit the market, business will be better and better.

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